Privacy Policy

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This Privacy Policy explains how your personal information is collected, used and disclosed by Lilac Blu, LLC (“Lilac Blu”). This Privacy Policy applies to information we collect when you use www.lilacblu.com(the “Websites”) and other online products and services (collectively, the “Services”), shop in our stores or when you otherwise interact with us.

Any information that is collected via our Services is covered by this Privacy Policy at the time such information is collected. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you use or access our Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Websites, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Websites.

Additionally, we collect information you provide directly to us. For example, we collect information when you place or attempt to place an order with us, create an account, fill out a form or survey, participate in a contest promotion, request customer support or otherwise communicate with us. The types of information we may collect include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email). We also collect additional personal information when you sign up for an account or join our loyalty program, which may include your date of birth and gender preference. We refer to this information as “Provided Information.”

We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you create or log into your account through a social media service, we will have access to certain information from that service, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media service. We refer to this information as “Third-Party Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Provided Information, and Third-Party Information.

We use the Personal Information we collect for various purposes, including to:

• Provide, maintain and improve our Services, and develop new products and services;
• Provide you with products and services, such as fulfilling your orders and processing your payments; arranging shipping; providing you with invoices and/or order confirmations; processing, maintaining and servicing your account(s) and loyalty program membership;
• Communicate with you about products, services, offers, promotions, rewards, and events offered by Lilac Blu and others, and provide news and information we think will be of interest to you when in line with the preferences you have shared with us;
• Screen our orders for potential risk or fraud to protect the rights and property of Lilac Blu and others;
• Send you technical notices, updates, security alters and support and administrative messages;
• Respond to your comments, questions and request and provide customer service;
• Improve and optimize our Services (for example, by generating analytics about how our customers brows and interact with our Services, and to assess the success of our marketing and advertising campaigns); and
• Carry out any other purpose described to you at the time the information was collected.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use GoDaddy to power our online store--you can read more about how GoDaddy uses your Personal Information here: https://www.godaddy.com/privacy/legal We also use Google Analytics to help us understand how our customers use our Services--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share aggregated or de-identified information. Which cannot reasonably be used to identify you.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA) and the FTC’s rule interpreting COPPA (16 CFR § 512). COPPA and its accompanying regulations protect the privacy of children using the internet. This Site is not directed to children and we do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by contacting Customer Experience.

Most we browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Websites), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

You may opt out of receiving marketing emails from Lilac Blu by following the instructions in those emails. If you opt out, we may still send you non-promotion emails, such as those about your account, our loyalty program or our ongoing business relations.

When you place an order through the Websites, we will maintain the Provided Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact at info@lilacblu.com

 or by  mail using the details provided below:

Lilac Blu
Re: Privacy Compliance Officer
1445 Woodmont Ln NW 3818 Atlanta, GA 30318 United States

(770) 609-5992